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Brine to sponsor West Coast First Four Invitational |
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Milford, MA
�February 8, 2006� Brine, Inc. announced that they will be the official lacrosse
equipment and lacrosse apparel sponsor for the 2nd Annual First 4 Lacrosse
Invitational. Scheduled for March 11, 2006 at Torero Stadium at the University
of San Diego in San Diego, CA, the event is the first ever Division I men�s
lacrosse competition to be held at the stadium and only the second in the state
of California. The first was the original First 4 competition held at the Home
Deport Center in Carson, CA in March 2005.
A supporter of the inaugural First 4, Brine has inked a two-year deal with
sports marketing and event management leader, Pantheon International, the
organizer of the First 4, making them the official equipment and apparel sponsor
for both the 2006 and 2007 events.
�The support that we received for the inaugural First 4 event underscores the
degree to which lacrosse has taken root in the West,� says Ray Hilvert, Director
of Brand Management for all of Brine�s sport categories. �This event creates a
unique atmosphere to showcase the sport at its most compelling level, as it
features some of the premier college lacrosse programs from around the country.
We are proud to sponsor this event and will continue to find new ways to bring
innovation to the sport of lacrosse in the years to come.�
The 2006 First 4 Invitational will bring together four of the nation�s top
ranked lacrosse teams for an early-season doubleheader pitting Duke against
Loyola, then Navy against Bucknell. Both Duke and Bucknell are Brine-sponsored
teams.
Prior to the NCAA Division I face-off, the �High School Challenge� will feature
ten of the top ranked high school lacrosse teams in California. During the main
event, the Brine R & D Team - including Mikey and Casey Powell � will host
autograph sessions and half-time activities. The first event of its kind on the
West Coast, the First 4 is expected to bring in more than 7,200 spectators in
its second year.
For more information on the 2nd Annual First 4 Lacrosse Invitational, visit
www.thefirst4.com
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