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US Lacrosse Renews Partnership with Major League Lacrosse
 

 

Headline News
  Washington Lacrosse News
 
 
BALTIMORE � US Lacrosse members can once again receive discounts on tickets to Major League Lacrosse's premier event, among other benefits, as the two organizations have renewed a marketing partnership for the 2004 MLL season.

The partnership allows US Lacrosse's 160,000-plus members to receive an exclusive 20 percent discount on the three-game ticket package to the MLL championship weekend, August 20-22 at Nickerson Field on the campus of Boston University, if they purchase the package through August 4. US Lacrosse members may purchase discounted tickets by calling 866.MLL.TIXX and mentioning promotional code MLLUSLCW.

"We're excited that our partnership with MLL will continue for the 2004 season," said Steve Stenersen, executive director of US Lacrosse. "We're very pleased to jointly promote the sport of lacrosse while also offering our members valuable benefits."

Also as part of the agreement, US Lacrosse members will receive a 10 percent discount on Major League Lacrosse merchandise purchased through the MLL web site, www.majorleaguelacrosse.com, using promotional code MLLUSLMD. The partnership will give US Lacrosse increased opportunities to promote the organization and the sport. During each Major League Lacrosse game broadcast on ESPN2, US Lacrosse will receive commercials and recognition of the "US Lacrosse Fan of the Game." US Lacrosse and its local chapters also may set up a membership booth in the fan zone at each MLL game and special event. US Lacrosse chapters also may utilize MLL tickets to recognize area charities or groups.

The organizations first partnered for the 2003 season. The partnership affords both the opporunity to continue to promote lacrosse around the country.

"Lacrosse is the fastest growing team sport in the country and US Lacrosse deserves tremendous credit for that," said MLL founder Jake Steinfeld, CEO of Body By Jake Enterprises. "The league�s national television package, Wild West Tour and Project West Coast will only fuel that growth. It�s natural that we continue our partnership with US Lacrosse."

US Lacrosse will promote the partnership in Lacrosse Magazine, the sport's premier feature publications, as well as monthly newsletters and e-mails to members.