BALTIMORE � US Lacrosse members can once again
receive discounts on tickets to Major League Lacrosse's premier
event, among other benefits, as the two organizations have renewed
a marketing partnership for the 2004 MLL season.
The partnership allows US Lacrosse's 160,000-plus members to
receive an exclusive 20 percent discount on the three-game ticket
package to the MLL championship weekend, August 20-22 at Nickerson
Field on the campus of Boston University, if they purchase the
package through August 4. US Lacrosse members may purchase
discounted tickets by calling 866.MLL.TIXX and mentioning
promotional code
MLLUSLCW.
"We're excited that our partnership with MLL will continue for the
2004 season,
" said Steve
Stenersen, executive director of US Lacrosse.
"We're very pleased to jointly
promote the sport of lacrosse while also offering our members
valuable benefits.
"
Also as part of the agreement, US Lacrosse members will
receive a 10 percent discount on Major League Lacrosse merchandise
purchased through the MLL web site,
www.majorleaguelacrosse.com, using promotional code
MLLUSLMD. The partnership will give US Lacrosse increased
opportunities to promote the organization and the sport. During
each Major League Lacrosse game broadcast on ESPN2, US Lacrosse
will receive commercials and recognition of the
"US Lacrosse Fan of the Game.
"
US Lacrosse and its local chapters also may set up a membership
booth in the fan zone at each MLL game and special event. US
Lacrosse chapters also may utilize MLL tickets to recognize area
charities or groups.
The organizations first partnered for the 2003 season. The
partnership affords both the opporunity to continue to promote
lacrosse around the country.
"Lacrosse is the fastest
growing team sport in the country and US Lacrosse deserves
tremendous credit for that,
"
said MLL founder Jake Steinfeld, CEO of Body By Jake Enterprises.
"The league
�s
national television package, Wild West Tour and Project West Coast
will only fuel that growth. It
�s
natural that we continue our partnership with US Lacrosse.
"
US Lacrosse will promote the partnership in
Lacrosse
Magazine, the sport's premier feature publications, as well as
monthly newsletters and e-mails to members.